Is Marketing Right for Me?

Why you should go into marketing:

“The big thing was I knew I wanted to go into some form of business, but I really wasn't sure what that meant because business is so broad. I'm a pretty creative person and I’ve always had this artsy side, so I felt that marketing was a cross between creativity and also my analytical side.”

– Marketing Associate at Launch Pop ‘24

“One of the main things was I wanted to be able to work really closely with people because I've always been interested in why people want the things that we want and relationships and how they form, and I feel like a lot of these skills I’ve been able to pick up in marketing.” – Marketing Associate at Launch Pop ‘24

“I found that I liked applying psychology to consumer behavior and thinking about the market in terms of the psychological means of understanding it. My major turned me onto that professional track. I also do visual arts, so thinking creatively was something I was looking for in a job. I really just wanted to have a track that is pretty loose, and not like finance where it's super cut throat, and you get to think out of the box and you get to work on really cool projects as well”

– Marketing Assistant on the Innovation Team, The Boston Beer Company ‘21

Who makes a good fit?

Creative thinkers

“Being a creative thinker is obviously really helpful when it comes to marketing. If you’re working on a campaign or project that is trying to elevate a brand or do a rebrand, you need to attack it in a type of way that people would not. Being able to think outside the box is definitely something”

– Marketing Assistant on the Innovation Team, The Boston Beer Company ‘21

Good research skills

"There’s an analytics part with surveys and data that need to be broken down so u can establish a cause and effect. And there’s research, and that’s a full half of it – you just do research about things people are interested in and what effects things have. For that, you have to be interested in quantitative and qualitative research. If you're really interested in figuring out how things work and why they have an effect on people, it’s a good fit. If you’re good at math, you can do the data part. If you’re good at social science research, you can dive into the qualitative stuff.”

– Marketing Intern at Students for Justice ‘24

You can understand a variety of perspectives

When organizing a marketing push, many factors come into play: the wording, the design, the conducted research. For each of these facets, understanding your target audience is key. With the ability to step into the consumer’s shoes, you can develop pathways for your marketing campaign that will lead to the successful launch of your product.

“Sometimes I’ll be thinking, ‘How do I market better to this one audience?’ and you really have to put yourself in their shoes and then you have to see yourself as the consumer and then try to think of what the consumer would want. It's pretty personal, and having a good instinct for what consumers want is pretty helpful.”

– Marketing Associate at Launch Pop ‘24